If you’re looking for new markets and have stumbled upon the public sector option – do not be misled into thinking it will be exactly the same as selling to a private sector client.
The private sector purchaser can largely suit themselves when it comes to what they buy, who they buy from and how much they pay. But the public sector purchaser has a lot of different factors to take into consideration, not least that they are spending public money and have to comply with set processes and legislation.