The short answer is yes, almost certainly!
This knowledge is gold. Why do you spend time and effort cultivating relationships with potential buyers? So you can more deeply understand their needs so you can then propose solutions that meet and exceed them.
I’m often faced with the complaint from unsuccessful bidders that the buyer was always going to award the contract to the current supplier. More often than not there is no conspiracy. The reality is just that the incumbent knows more about the buyer than the other bidders and the quality of their submission reflects this.
The other thing to bear in mind here is how the questions are being scored. For top marks some scoring criteria ask for something like: “fully meets requirement” others might say something like “meets and exceeds requirement”. In this second example to score top marks you are explicitly being asked to go above and beyond the given specification! Even if it isn’t explicit like this you should always find a way to show how you will deliver value above and beyond what they are expecting.
Think about your overall proposal plan and work out the most appropriate places to include it. The winning bid is more often than not the one that demonstrates the biggest difference between value and price.
During my monthly webinars I get asked great questions like the one covered above. By sharing the most common questions on this blog, my hope is that I can help more people find the answers they are looking for.
If you have your own questions or are looking for specific help with your bid, please get in touch. Every week I help clients with their tendering, from bid writing to leading on bid responses. Use the details below to view the range of services we offer or to contact me directly.
Tel: 07384 818 704
Web: View our training and consultancy services
Web: View our upcoming and on demand webinars
In this series of posts, I am addressing the common errors that occur time and time again when writing bids. Below is our 5th and final post which will address the following mistake:
Overlooking key details
It sounds obvious, but not answering questions properly is one of the main causes of harsh feedback from buyers. The reason this happens can be attributed to many of the points mentioned earlier in this series (links provided at the bottom of the page). Attention to detail is important to fully comprehend what is required, and to make sure it has been exhaustively covered in your response.
It is important that you ask for clarifications if you think there is any ambiguity in the questions. There is normally a window of time where this is allowed, so make sure you’ve fully reviewed all the documents and submitted all queries before the window closes.
I’d strongly recommend establishing a checklist to answer off points one at a time, paying close attention to detail. There is a formal way to do this called a compliance matrix. Their format can vary but basically you pull apart all the documentation in the tender and write down every single requirement. You can then reference in the matrix where you have addressed the requirement in your response. This will ensure you are covering off absolutely everything that is being requested.
You can even (where format and word count allow) include a simplified version of the matrix (known as a response matrix) in your submission to make it easier for the assessors to reference your answers and demonstrate your full compliance.
I created a simple template that I use to help people get you started; I would be happy to send you a copy, just drop me an email at firstname.lastname@example.org.
This post concludes my series of the top 5 common mistakes made when writing bids. I really hope you have found these posts helpful. If you would like to learn more about the tendering process and develop your skills, I currently run monthly webinars you might find useful.
In the meantime, if you’re looking for specific help with your bid, please get in touch. Every week I help clients with their tendering, from bid writing to leading on bid responses. Use the details below to view the range of services we offer or to contact me directly.
Tel: 07384 818 704
View our upcoming and on-demand webinars
View my range of consultancy services
Other posts in the Top 5 Bid Writing mistakes series:
1 – Failing to prepare and preparing to fail
2 – Biting off more than you can chew
3 – Not knowing how your pricing fits into your strategy
4 – Too little, too late